At the moment, I am in a short-attention-span frame of mind. So it was a mistake trying to buy a toothbrush. Has the toothbrush industry been taken over by a Marketing 101 class doing a spoof exercise?
Take the Access, for example. It promises not only a rubber handle with superior grip, but also claims it "reaches behind back teeth". In order to....????? Clean tonsils? Then there is Colgate's micro-sonic power brush, which promises outstanding sonic cleansing because it "combines high-speed sonic vibrations with multi-angled bristles". My brain equates "sonic" with "boom", which seems disappointingly unlikely in this case since the brush is powered by a single AA battery. Reach has the "dualeffect" brush, with "massaging fingers". Not in my mouth, thanks. Johnson & Johnson offers a brush with an "antibacterial microbe handle" – surely a great relief for all those avid toothbrushers who worry about microbes on their toothbrush handles.
After carefully reading each packet, I decided to select my toothbrush using the same criteria - no, criterion - I used when I selected my car. Colour.